> LA Weekly Detour Music Festival-2008
Taking a new approach to the 2008 version of Detour, I figured that a UFO hoving over City Hall in stereoscopic 3D (red/cyan anaglyph) design would make the most logical sense. Concurrent 2D and 3D campaigns, 3D flyers and 3D promotional pop-up sections were inserted into the paper to promote the event and increase the end use experience.

2008 LA Weekly Detour Music Festival
3D Anaglyph festival web site
http://www.laweekly.com/detour