Identity design
When LA Weekly moved location from one side of Los Angeles to the other, it was a perfect opportunity to revamp the company's identity system. Creating a two-color business card design that spoke to the image and identity of LA Weekly, I followed this design when creating accompanying stationary. Including a UFO hovering over the downtown skyline added a bit of humor to what is so often a serious city and it fit well with the reinventing efforts the newspaper was currently working on. |
