> LA WEEKLY DETOUR MUSIC FESTIVAL- 2007
I wanted the design to have a "locals" feel to it so people could connect to it and get excited about the festival taking place in downtown Los Angeles. A large collection of indi-rock bands as well DJs brought out targeted the hipster demographic and the use of vibrant colors and distressed imagery resonated well with event's startegic positioning. Creating a total marketing package for the event, I designed the event micro-site, print advertisments, festival guide and outdoor wild posting.

2007 LA Weekly Detour Festival micro-site
http://detour.laweekly.com/2007/