LA WEEKLY DETOUR MUSIC FESTIVAL- 2007
Catering to the huge amount of hipsters hiding out in Siverlake and Echo Park, I wanted the design to have a "locals" feel to connect with this group of young concert goers. Ttaking place in downtown Los Angeles, a large collection of indie-rock bands and DJs brought out a huge crowd. I used vibrant colors and distressed imagery to juxtapose the grime of downtown with the gentrified audience in attendance.

This print and online design package included print advertisments, online micro-site, festival guide, flyers, posters and outdoor wild postings.

2007 LA Weekly Detour Festival micro-site
http://detour.laweekly.com/2007/