LA Weekly's 2010 Gold Standard food event design campaign

This event has turned into a massive party hosted by LA Weekly. Curated by Pulitzer Prize winning food critic (and overall bad ass) Jonathan Gold, hand picks the vendors that come to this event. The design package is aimed at foodies in Los Angeles and I chose to use a high-contrast, yet easy going color pallete. The complete print design promotional package was published in the newspaper, flyered throughout LA and advertisted online.